Can you judge a book by its e- cover Essay Example | Topics and Well Written Essays - 2250 words

Can you judge a book by its e- cover - Essay Example at the first stage of their evolution, mobile handsets like iPhone are generations ahead and can promote the creative potential of e-books with no difficulty. If we look at the book market, we will see that it has proved to be more flexible than any other consumer sector; there was an overall 1% decline in the entire year 2009. However, sales showed an increase in book-stores and e-book stores like Amazon.com. Digital technology is at its boom in the market; it has started to achieve a real visibility with more affordable e-readers for the very first time, making their headway in sales. I-pod and i-phone occurrence has increased the growth of audio books and more rapidly e-books. At the same time, as digitalization, united with the power of the social web, is also leading to new expansions in self-publishing, all together with downloads and print-on-demand. According to the survey, seven from ten consumers are readers and buyers, among which women are at top, being the key readers, and especially those who are childless and are third agers. On the other hand, man is keen on non-fiction and more likely to buy hardbacks, for knowledge or fo r work (Mintel, 2007). E-books are read on pocket-sized devices known as e-readers which can store up to 350 digitally downloaded books. Retailers as Waterstones and Amazon are now competing to become the primary suppliers of eBooks. Amazon has itself launched kindle e-reader; it has a wireless internet link, similar to a mobile phone that allows the downloading of books and daily newspapers on the go (Sandoval,  McCarthy, 2007). E-readers and e-books continue to grow in popularity. The new world of cyber has made e-books a popular product, and they maintain to gain more attractiveness. E-books are bought and sold online just as products are bought and sold in the offline world. Billions of e-books are sold on the Internet since many years, and many people make a very good living buying and selling these e-books; some are

Pricing the Product Assignment Example | Topics and Well Written Essays - 500 words

Pricing the Product - Assignment Example As the new products are set to the market for commercialization it would be recommended to utilize a pricing strategy which maximizes the current profits. The company should estimate the demand and costs associated with alternative prices and choose the price that produces maximum current profits, cash flow or rate of return on investment. In emphasizing current performance the company may sacrifice long-run performance by ignoring the effects of other marketing-mix variables, competitors’ reactions and legal constraints on price. However as the product matures in the market and if the company is pursuing to keep the product in the market, it would be recommended to utilize the market-skimming pricing strategy as a sufficient number of customers would have a high current demand and high price communicates the image of a superior product. Beside the high initial price (cost to market) will tend to discourage the competitors to compete in the same product quality